CRM delivers in-depth knowledge to support business needs at Mishcon de Reya

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Case study - Mishcon implementing LexisNexis CRM solution

This case study looks at Mishcon de Reya's use of LexisNexis Interaction customer relationship management.

Mishcon de Reya has had a long-standing heritage of excellent client service since its founding in 1937. Through the years the tools and technology which help drive this have advanced and in 2004 Mishcon de Reya implemented LexisNexis InterAction as the firm-wide customer relationship management (CRM) solution.

Using LexisNexis InterAction, the firm has been able to personalise and enhance client service as well as track valuable relationship intelligence to drive new business opportunities.