LexisNexis transforms marketing and BD at SJ Berwin
LexisNexis CRM software, InterAction, serves as the infrastructure for all marketing and business development activity at SJ Berwin globally. They have integrated the solution into other data sources in the firm such as the international lawyers database and the referrals database. This ensures that regardless of users’ location, they always have the most accurate and up-to-date information on the firm’s network and connections on their fingertips.
They are integrating InterAction with the firm’s other technology systems including practice management and human resource, to make CRM truly integral to their business operations.
InterAction has transformed the way they conduct marketing and business development at the firm. For example, they distribute over 70 newsletter titles and this is now an automated activity performed via InterAction. Previously, newsletter mailing was a manual exercise – all lists had to be compiled by partners to ensure that relevant recipients were included. This was very time consuming.