Posted by David on 30 March 2010
With social network and groups growing by the month, I was pleased to meet with Eric Toh and Claire Rowles of the Account Managers' Network, a new membership group for those who manage client relationships or are responsible for key account programmes.
The interesting thing about Account Managers (not to be confused with Accounts Managers - as in finance/accounts!), is that while they are professionals with marketing and business development skills, they do not sit in the operational side of the business. They are actually more closely aligned with specific work groups within the practice and therefore work more closely with the fee-earning side of the business.
This slight nuance of position makes this small but growing band of professionals an interesting case - the power they have is far greater than the profile they have within their firms. Having said that, from the limited time I've spent chatting to these professionals they will tell you that their exposure to clients is - as always - heavily dependant on the partner/fee earner in charge of their most precious asset.
So, check out their website at www.accountmanagersnetwork.com or to put it another way www.lovetheclient.com - you've just to got like the message in the second weblink.
Or if you're on LinkedIn - check out the Account Managers' Network LinkedIn Group
I recently attended one of their evening workshops held at Mayer Brown in London, where Dr Tom Sant of the Sant Corp gave a captivating presentation on proposal documents. If you've not had the pleasure of seeing this guy speak - then you should.
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Posted by Intellectual Property Solicitor on 24/04/10 at 01:45 PM
My firm is determined to improve our client care from merely good to great—to give our clients the wow factor. We are about to recruit someone with good telemarketing experience for a role split between client care and telemarketing. In particular we are hoping to telephone every part one month after they instruct us, to see how they feel that case is going—and to give us the opportunity of some very gentle cross-selling. Does anyone have any experience of this or any tips you can give me?