LexisNexis Redwood Analytics announces the launch of their Business Development Application

LexisNexis Redwood Analytics announces the launch of their Business Development Application

Posted: 09 February 2010 | Provided by: Redwood Analytics | Browse more news

As law firms increasingly identify themselves as being more like businesses, so they see that there is a real need for comprehensive client relationship, practice area and industry-footprint intelligence, as well as effective identification of the right business development opportunities.

LexisNexis Redwood understand that marketing and business development professionals in the legal industry are moving from more traditional communications and relationship roles to those of strategic targeting and expert prospecting. Throughout this transition, business development professionals are challenged and encumbered by reliance on finance to obtain necessary information, and rely on manual processes and data often incongruent with the real needs of Business Development.

The launch today of the LexisNexis Redwood Business Development Applications brings a solution with easy, direct access to firm activity and performance data to help firms gain clear, meaningful insights into business development opportunities by tracking the trends within different client segments, following the progression of client cross-sell, identifying patterns in a partner’s book of business, or understanding the relationship between client age and client life cycle. And in order to truly present a 360 degree view of business development opportunities, integrations with atVantage and InterAction are underway and will surface in future releases mid-to-late 2010.

The new solution will enable:

• Direct access to firm financial and activity data that’s organized to support business development activities
• Easy access and administration via a simple, Web-based interface
• Metrics and data groups that align with firm goals - cross-selling, ages, stages, top lists
• Ability to begin with what's known via saved views and reports
• Relevant, timely, actionable data due to nightly "refreshes"

Providers website: Redwood Analytics
Date: 09 February 2010
Listed in: Finance, Technology
More news: View all Redwood Analytics news

More news

^ Return to top