-
If you want something to get media coverage, you have to think about the media when you’re creating it. Remember to flag marketing activities up with the PR team at the early stages.
-
BD Tips gives amusing insight into a BD and marketing executives worst nightmare - a partner who has caught on to the magic word of 'profile'
By
BD Tips
from a BD monkey at a top 100 firm
-
The very existence of the legal media specialist is testament to the changes in the sector in the last couple of decades. Today, in London, there’s a crowd of legal PR professionals. There’s constant chatter between law firms and the press, and the ones that take PR seriously reap the benefits. The case for the legal PR professional has been made and, for the most part, it’s been swallowed. But that’s not to say all is well in the world of legal PR...
-
This is where we at LSN will post a message about every Christmas card we get, thanking the sender. Mmm, Christmas goodness
-
BD tips discusses the male/female balance in BD roles, and the implications of this.
By
BD Tips
from a BD monkey at a top 100 firm
-
How about teaming up with CSR, know-how and the accounts team to create a compelling, joined-up, one-stop client-focused shop that makes partners’ lives a lot easier? BD Tips asks how business services can do more to create value inside the firm...
By
BD Tips
from a BD monkey at a top 100 firm
-
Nick Andrews discusses the top factors that make a real difference to your website ranking highly on search engines.
-
Lawyers can drive right-brainers like business development people round the twist, with their 'logical this' and 'methodically worked out that'. But to get them onside and engaged with what BD is doing in a law firm, you've got to teach them how to be better sales people for the firm in their own language - which means becoming a little dysfunctional yourselves...
By
BD Tips
from a BD monkey at a top 100 firm
-
David nips to Law Vegas to Thomson Reuters Elite's US global user conference and finds out what's in store for one of the world's biggest legal IT companies... "Elite's acquisition strategy is one of the most interesting things to come out of my visit. We’ve seen a lot of companies take this route to market dominance, but have we ever seen it done well? Only time will tell, but for the most part, the Elite strategy appears to be a good one..."
-
Nick Andrews explores the content commonly used in law firm websites, and how to create a more engaging user experience to attract clients.
-
Branding is a key differentiator for law firms. It delivers on so many levels and yet is something that is often neglected or done poorly.
-
One of the big marketing challenges facing many large professional services firms is integration. Whether this is integrating myriad back-end systems, data, or marketing, large firms find it difficult.
-
This is one of the most rehearsed lines of marketing or business development teams: “How do we differentiate the firm from the competition?” And you don’t have to dig deep to see that, for all the marketing hoopla, in many parts of the legal industry there is little to distinguish one firm from another. Why is almost every law firm the same? With some fairly simple application of thought, your firm can find differentiation - or find a way to create it.
-
My latest run-in with customer services at a bank prompted me to switch banks. It seems the bank had spent a lot more effort on the letter than it was spending keeping me happy. What can we learn from this?
-
A number of law firms incorporate video into their websites. But for those that don't, with online amateur video being produced at an enormous rate, your firm will soon have a presence - even if you don't want one.
By 
By 
By 
By 
By 
By