Marketing & Business Development resources

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Downloadable and online resources about marketing from LSN and our networkpartners.

  • Briefing on: Strategies for growth in 2013

    04/06/13
    General
    Can law firms become global businesses? Can law firms scale? And what will they look like when they do? There is now widespread recognition of the vital importance of a sound business strategy for running a successful law firm. What are the top law firms doing and thinking in respect of strategy in these increasingly competitive - and global - times?
  • Legal RSS: instant legal news for your website

    29/05/13
    Marketing & BD
    This user manual helps you make the most of the wide range of features LegalRSS offers and maximise the potential of the service for your firm.
  • Law firms: Someone else's business continuity planning has never seemed so important

    20/05/13
    Technology
    Business continuity planning has been an important part of any well-run organisation’s approach to dealing with unexpected events that might impact upon their operations. However, in an increasingly outsourced world, law firms need to plan for interruptions to the third-party services upon which they depend. Plan-Net’s Information Security Principal Consultant in-residence, James Potter-Irwin gives his views on the importance of business continuity planning across your supply chain.
  • Legal practice business building tips part three: Establish expert status

    16/05/13
    Marketing & BD
    It’s one thing to state that you’re great at what you do; however it is just as important to demonstrate this... And you only have a few seconds! (Well online anyway).
  • Briefing on resourcing and people strategies for international law firms - May 2013

    07/05/13
    Human Resources
    Legal’s HR leaders might be facing their biggest challenge yet: dealing with increasingly demanding and global clients, while finding efficiencies and better ways to resource work – while their firms grow internationally to fight it out in a very competitive market. In this issue we analyse what the big firms are doing to face these challenges and, of course, find the opportunities in them...
  • Briefing on: Marketing tomorrow's law firm

    09/04/13
    Marketing & BD
    Is marketing the route to future success? Brand and marketing are incredibly important to law firms right now, alongside all the other facets of marketing, because the heat is on to capture new markets and dominate old ones. What are the top firms thinking and doing when it comes to marketing, and why is brand now more important than ever?
  • Legal practice business building tips part two: How to get your marketing message noticed

    12/03/13
    Marketing & BD
    In recent times we’ve not only witnessed an economic meltdown, but we now live in an age where we are literally flooded, on an almost minute by minute basis, with promotional messages. Given you literally have seconds, rather than minutes, these days to create the right impression, it’s critical you can instantly communicate your point of differentiation – or state a clear reason why someone should choose your firm. So here’s a good starting point: take a look at your website.
  • Briefing on: Finance management in 2013

    05/03/13
    Finance
    It’s not lawyers who will make or break tomorrow’s law firm - especially not the big firms. It’s management, and above all (possibly) the finance function. That’s because finding untapped revenue and profitability, managing legal work a lot better, and being able to see things from the client’s perspective are probably all skills that lie in management - not lawyering. But how will finance make all this happen?
  • Legal practice business building tips part one: It's all about the client

    18/02/13
    Marketing & BD
    Andrew Ludlam of Maverick Marketing Consultancy, provides Legal Practice Business building tips
  • The psychology of procurement: Uncovering the barriers to business growth in tough economic times

    06/02/13
    Finance
    As the UK teeters on the edge of recession, CEOs and financial directors (FDs) are facing the tough challenge of mastering the delicate balance between cutting and managing costs to survive today, and investing to grow tomorrow. With this in mind, Expense Reduction Analysts (ERA) commissioned this research piece – based on a survey of 100 FDs in the UK and Ireland, across nine key industry sectors at enterprises with revenues between £10 million and £500 million.
  • LSN Industry Voices: Simone Timcke at Ambition

    24/01/13
    Human Resources
    Simone Timcke, associate director of sales & marketing at Ambition, shares her views on the legal recruitment market, and what law firms could do to work more effectively with recruiters
  • Briefing People - law firm leaders special November 2012

    05/11/12
    General
    Top legal business services leaders, in their own words... Briefing's first interview-only special, including eight legal business services leaders talking about how they're helping drive their firms into the future. How will operational leaders lead their firms into the future? What are IT directors occupied with in 2013? How is client account management taking over from business development? What's bugging HR directors? We have the answers to these and much more in the first Briefing People issue.
  • Briefing media pack 2013

    31/10/12
    General
    Download the Briefing media pack for 2013, outlining what's in 2013's issues of the magazine and how to get involved in Briefing.
  • Briefing on: Law firm strategies in 2012

    12/06/12
    Finance
    What can law firms in the top 100 - and the top 200 - do to tackle the new entrants into the legal market in 2012-2013? And what are firms like Irwin Mitchell and other pathfinders doing already to turn themselves into a new kind of legal business? Find out in this issue of Briefing.
  • Briefing on: Business development May 2012

    09/05/12
    Marketing & BD
    This month's issue peers beyond differentiation to see how the savvy mid-tier firms will win new business, how to add value in meaningful ways, and asks why BD and account management aren't more client-facing. This month's interview: Lance Sapsford, business development director at Addleshaw Goddard.