- Keeping the PR plates spinning
You’ve heard the phrase ‘overexposure’ right? When celebrities are in the press so much they lose their sparkle and become a rent-a-celeb. They then end up being a short step away from a date with Ant & Dec in the jungle,...
- QualitySolicitors urges TV viewers to love lawyers
The next stage of QualitySolicitors’ (QS) latest advertising campaign to persuade the public to love lawyers went live yesterday with a series of television adverts.
Following on from press and digital advertising last month, the...
- Slater & Gordon launches £1m ad campaign
Firm brings in M&C Saatchi to create prime-time ads
Slater and Gordon has launched a £1m television campaign in a bid to become "a household name".
"The main objective is for us to increase awareness of...
- Top 100 Directors marketing & BD report 2013
Our new research into the UK top 100 law firms' directors shows that marketing and BD are still not separated as discrete positions, despite their shift to a more influential role.
Carried out between January and May 2013 by Legal...
- Top 100 Directors research: marketing & BD report in 2013 released
Marketing and BD are still not treated as separate roles within the UK's top 100 firms, despite mounting pressures of a more competitive environment post-recession, new research has found.
Only 16% of marketing leaders hold the...
- Client service – make it easy to buy
Odd question maybe, but despite its simple premise the easier you make the ‘buying’ process, the happier your clients will be. And that means more word-of-mouth business, as those happy clients will talk about their experience...
- Marketing & BD directors business breakfast
We invite you to our first Marketing & BD Directors business breakfast.
Ambition are bringing together a small group to create an open forum where you and your peers can discuss relevant topics in your field.
The plan moving...
- Briefing on: Marketing tomorrow's law firm
Resource - 09/04/2013 : brand, branding, business development, CRM, customer relationship management, enterprise relationship management, ERM, Hubbard One, marketing, Human Resources, Knowledge Management, Marketing & BD, Technology
Is marketing the route to future success?
Brand and marketing are incredibly important to law firms right now, alongside all the other facets of marketing, because the heat is on to capture new markets and dominate old ones....
- Legal practice business building tips part two: How to get your marketing message noticed
Let us be very honest, the world we now operate in has changed significantly. In recent times we’ve not only witnessed an economic meltdown, but we now live in an age where we are literally flooded, on an almost minute by minute...
- The rise of the legal PR: law firms know PR's essential, so why are they still not always great at it?
As it's my first blog post for Legal Support Network, I thought I’d start off positive - by pointing out how notable it is that legal PR people exist.
Well, not just saying that - I’ll probably waffle on for...
- Briefing People - law firm leaders special November 2012
Resource - 02/11/2012 : BD, business development, CMO, compliance, COO, Finance, General, hr, HR director, IT director, KM, knowledge management, marketing, OLIL, operations, revenue, revenuetion, revenution, risk, Technology, Finance, Human Resources, Knowledge Management, Marketing & BD, Risk & Compliance, Technology, Practice Management
Top legal business services leaders, in their own words
Briefing's first interview-only special, including eight legal business services leaders talking about how they're helping drive their firms into...
- Briefing on: Business development May 2012
Briefing on: Business development - May 2012
This month's issue peers beyond differentiation to see how the savvy mid-tier firms will win new business, how to add value in meaningful ways, and asks why BD and account...
- Why are integrated marketing campaigns so hard for law firms?
Integrating online into your mix
One of the big marketing challenges facing many large professional services firms is integration. Whether this is integrating myriad back-end systems, data, or marketing, large firms find...
- Five key elements of law firm video marketing
As you no doubt know, YouTube has become one of the biggest searched properties on the web, currently ranking third after Google and Yahoo! - good work, Google.
A number of law firms have YouTube channels, and they...
- MoJ survey questions impact of law firm advertising
A survey for the MoJ based on telephone interviews with more than 900 law firm clients has revealed that only five per cent chose their lawyer through advertising.
This proportion is smaller than the eight per cent who "saw local offices"...