The definitive guide for professional service firms
This seminar is presented by one of the UK's leading providers of website and internet marketing solutions for professional service firms.
Topics covered:
What to expect
What you will learn
Website best practice in 2014 – what professional service firms are doing with their websites in 2014:
- Why staff profiles are so important
- The importance of up-to-date legal content
- Podcasting and online video
- Online document assembly/self-service
- Why spend money on a content management system
- An introduction to Pay Per Click adverts, email newsletters
Search engine optimisation – effective strategies
- Keyword research – how to do it
- National v geographic keywords
- On page optimisation – the four key things
- Inbound links – some myths exploded
Social Media – how can it fit into your marketing plan?
- The do's and the don'ts and how to get your staff to engage
- LinkedIn – how to use it and get the best from any time spent
- Twitter – what is a tweet anyone and why should a professional service firm bother?
- Facebook – what are the risks and rewards?
- Blogging – is there any point? If so, what is it? What do I say and where do I say it?
- YouTube – surely not? I work in a professional service firm not an advertising agency!
Email newsletters to help cross sell services - "Hello, I'm still here!!"
- Why email newsletters are the most cost effective prospect/client communication strategy
- What makes a good newsletter
- The importance of "clean" email lists
- The frequency of email newsletters
- How to deal with complaints
- The cost effectiveness of email v print newsletters
Website performance with Google Analytics – understanding how your website is performing
- How to setup Google Analytics and what are the key metrics you should be tracking
- What is "average" for a professional service firm's website in terms of statistics
- How to set up "Goals"
- Tracking how people find your website
