Wilson Allen Expands its CRM Practice with the additions of Jason Kennedy and Stacey Morrow
Wilson Allen, provider of software, services, and expertise that help law firms and professional services organizations enhance business performance, is pleased to announce the additions of Jason Kennedy and Stacey Morrow to its roster.
Jason Kennedy – CRM Consultant
Jason Kennedy joins Wilson Allen as a CRM consultant, providing assistance to firms in North America on matters ranging from marketing technology and operations consultation and software implementations. He is a marketer with nearly 15 years of experience across multiple industries, including legal, accounting, technology, and music.
Most recently, Kennedy was on the marketing leadership team at Pillsbury Winthrop Shaw Pittman, directing marketing operations and digital marketing functions. While there, he led the Foundation implementation team, bringing together cross-functional teams including IT, business development, and practice leaders to build out a comprehensive experience management platform.
“Jason brings a broad base of knowledge and experience to his role at Wilson Allen that will be of great value to our clients,” says Michael Warren, VP of Wilson Allen’s CRM Practice. “He understands the unique challenges professional services firms face, particularly related to marketing and business development solutions, having served in a leadership role at an AmLaw 100 firm. We know our clients will really enjoy working with Jason and will benefit from his expertise.”
Kennedy holds a BA in Marketing Management from the University of Memphis and an MBA from the University of Alabama. He works for Wilson Allen from a home office just outside of Nashville, Tennessee.
Stacey Morrow – CRM Account Executive
Stacey Morrow, who joined the company in November 2019, serves as an account executive. She applies more than a decade of experience related to technology-centric CRM and business development solutions to her new position. During the span of her career, Morrow has worked with law firms and professional services organizations of all sizes. As such, she has an understanding of the needs of a diverse client base, which makes her effective as a trusted advisor. She now works with firms to identify solutions to their business challenges through better use of marketing and CRM systems, data, and technology.
Morrow is a member of Wilson Allen’s sales organization, which is headed by Stu Gooderham, global commercial director. He believes Morrow’s approach to sales fits in well with the company’s client-first culture. “It’s great to work with Stacey. She’s knowledgeable and has a reputation for doing what’s right for clients,” Gooderham explains. “In our industry, one size does not fit all. Wilson’s approach is to listen and make recommendations based on our experiences with a broad range of systems and solutions. Stacey’s approach is the same, which is of terrific value to our clients looking to advance their CRM strategies.”
Morrow holds a Bachelor of Science in Business Administration degree in finance from the University of Pittsburgh. She works for Wilson Allen from a home office in Wake Forest, North Carolina.