How to build a pipeline paradigm
- Identifying opportunity oceans
- Establishing a practice pipeline
- The pipeline pursuit
- Developing lead bait
- Cultivating a sales culture
Speakers: David Ackert and Mark Hinkle
David Ackert is the President of The Ackert Advisory, a business-development coaching and training firm with law firm clients from throughout North America. Widely recognised as a pioneer in the intersection of business development coaching and technology, David is the founder of Practice Boomers, a BD training program that integrates E-learning and peer-group coaching to generate consistently measurable ROI to law firms. He is also the founder of Practice Pipeline, a software platform for prospecting.
Mark Hinkle is responsible for running the day to day operations of Manzama. Mark has spent his entire career in the technology sector developing business pipelines for publicly traded companies like Autobytel and Oracle Software Corporation. Mark's business development and pipeline experience extends to heading sales efforts for major advertising agencies and their clients, including Toyota, Honda, Nissan, and Hyundai.