Introducing our digital workplace adoption series​

ARTICLE BY MARTYN PERKS, PRINCIPAL BUSINESS CONSULTANT AT BRIGHTSTARR

Welcome to our digital workplace adoption series. If you struggle with employees engaging with your content, connecting with each other, and getting the most use of your digital workplace, you are not alone. Every day we get asked by companies how to help resolve their adoption woes. That’s why this month we’re putting together a series of content around adoption, compiling our best tips in a series of blogs, videos, whitepapers and events to guide you to getting your employees engaged.

However, to make sure your investment pays off you need to be on top of the overall objective and goals, but also have an eye for the detail to make sure of that perfect fit. We know that this can sound daunting, so we’ve put together our top 10 tips to ensure your success.

​Why are we talking about adoption now?

As technology has become cheaper — partly driven by cloud-based hosted data — more operational departments want to place more of what they do onto a digital workplace. From marketing, customer services, corporate affairs to product development, all increasingly want to use technology to create more accessible networks between colleagues, host and make their tools more accessible, and find better ways to share knowledge with one another — all increasing their impact on the bottom line and towards their business’s strategy.

Because of this potential to connect more processes and day-to-day tasks, it places an increased pressure on getting it right and making sure there are no gaps in expectations between the potential business value that these technologies can deliver, and with those expectations of your staff, who must make use of it. Issues can occur when there is an overinflated expectation too early on of what business value can be gained from these tools, without carefully ensuring that these same tools will meet the needs of staff who will only use them when they understand how they will make their work easier and more productive.

Adoption planning is about bridging this gap in expectations to ensure that both business and staff needs are being met, and that they both are clear in the value of what investing in digital workplace technology will bring, ensuring its future investment will not be put at risk.

This May, keep your eyes peeled for our adoption insights including:

  • A series of articles around adoption
  • Customer Stories on tackling adoption in global enterprises
  • A complete guide on​ how to maximise your digital workplace adoption
  • Data from our adoption survey

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