Addleshaw Goddard's brand has strengthened amongst top legal services buyers
Addleshaw Goddard a frontrunner in Acritas UK Law Firm Brand Index 2017
Addleshaw Goddard has been ranked 15th in the UK in an index published by Acritas of law firm brands most favoured by in-house Counsel.
The joint biggest mover in the list, Addleshaw Goddard has risen six places on its 2016 position.
Commenting on the ranking, John Joyce, Addleshaw Goddard Managing Partner, said: "It's great to see this recognition after a period of significant investment to improve all aspects of our business performance. Our service to clients is the foundation of our success and this feedback shows that our ability to deliver more efficiently across borders, alongside greater client investment and understanding across our chosen sectors is distinguishing us from our competitors and is valued by clients."
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Addleshaw Goddard delivers its legal services through five operating divisions and seven core sectors: Financial Services, Energy & Utilities, Retail & Consumer, Real Estate, Transport, Health and Industrials. Its Transaction Services Team (TST) is a pioneer in legal service delivery providing efficient and innovative ways of resourcing client assignments.
The UK Law Firm Brand Index is based on data collected between January and November 2016 as part of Acritas' ongoing Sharplegal research and 163 firms were ranked in the 2017 report. It measures performance of firms against 6 key measures:
- Top of mind awareness
- consideration for top level litigation and M&A
- most used for high value work among UK based clients
- most used for inbound work in the UK.