HighQ unveils new brand identity and website
HighQ, a leading legal collaboration software provider, announced today the launch of their new brand identity and website. The reimagining of the brand and new website support the company’s growth as a visionary in the market.
Among the elements of the newly unveiled brand are an updated logo, fresh colour palette, redesigned icons and unifying style elements. Featuring modern, clean lines and eye-catching colours, the new look aims to mirror HighQ’s approach to technology.
“The look and feel of the new brand echo the culture and values of our company. Our platform is approachable and engaging but also incredibly powerful and we are excited to have a website and brand identity that clearly reflect those characteristics,” says Beau Wysong, vice president of global marketing.
An updated logo serves as the leading visual component in the new brand as well as the foundation for the ‘Heart of the Q,’ a graphic element woven throughout all aspects of the new look. Many of the icons and style elements incorporate a subtle ‘Heart of the Q’ shape, pulled from the interior of the Q in the logo, tying the brand together.
In addition to new graphic elements, HighQ also launched a new website that improves the user experience, ease of navigation and clearly articulates the value of the company’s platform. In addition, HighQ plans to deploy a regionalised experience to offer clients around the globe a more tailored approach.
“HighQ is dedicated to growth in North America and we are proud to support our clients with a website that better reflects our position as legal visionaries,” says Wysong.