Linklaters rated as top law firm brand in 2012 Superbrands rankings

Linklaters has overtaken Clifford Chance (CC) as the top-ranked law firm in this year's Superbrands index of leading UK business brands.

The firm rose 13 places on last year to reach 175th place, three spots ahead of CC, the highest-ranked law firm in 2011's list.

This year's rankings saw Eversheds slip back 58 spots to 258th place, although the firm held on to its 2011 position of third highest-regarded law firm brand.

Allen & Overy was the highest climber among law firms this year, up 62 places to 274th, with The Law Society coming out ahead of all of the law firms in the list to place 69th.

Linklaters managing partner Simon Davies (pictured) commented: "We are pleased to have been recognised as the UK's strongest law firm brand - it's great recognition of the quality of our people and the service we provide."

Other law firms to make the list this year included Freshfields Bruckhaus Deringer and Slaughter and May, both of which slipped slightly on last year to 275th and 283th place respectively, while Herbert Smith clawed its way back into the top 500 after missing out in 2011, this year ranking 492nd.

A number of law firms missed out this year after making the top 500 last year, including Hogan Lovells, Norton Rose, Pinsent Masons, Simmons & Simmons and Lewis Silkin.

Rolls-Royce Group once again claimed the overall top spot, followed by Google, GlaxoSmithKline, Apple and British Airways.

The brand rankings are determined by a panel of experts and 1,600 business professionals, compiled annually for the Superbrands organisation by the by The Centre for Brand Analysis.

Stephen Cheliotis, chairman of the Superbrands Expert Council, commented: "It is heartening to see a British engineering firm leading the ranking again. Conversely the banks are amongst the losers this year, so while the economy still struggles to rebalance, from finance to manufacturing, the UK brand rankings show a faster transformation".

Superbrands top 10 brands 2012
1 Rolls-Royce Group
2 Google
3 GlaxoSmithKline
4 Apple
5 British Airways
6 Virgin Atlantic
7 London Stock Exchange
8 Bosch
9 Visa
10 PricewaterhouseCoopers

Top-ranked law firm brands 2012
175 Linklaters
178 Clifford Chance
258 Eversheds
274 Allen & Overy
275 Freshfields Bruckhaus Deringer
283 Slaughter and May
494 Herbert Smith

By Rose Orlik

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