Briefing on: Marketing tomorrow's law firm

Rupert White Posted By Rupert White
from Burlington Media Group

Is marketing the route to future success?

Brand and marketing are incredibly important to law firms right now, alongside all the other facets of marketing, because the heat is on to capture new markets and dominate old ones. What are the top firms thinking and doing when it comes to marketing, and why is brand now more important than ever?

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What's in this issue?

Interview: This month, Rupert White talks to Freshfields’ queen of brands, chief marketing and BD officer Elizabeth Chambers about about marketing the big brands and who should do it

Feature: Polly Botsford reports on why marketing is key to the success of tomorrow’s firm, and finding the marketer in everyone in the business - including thoughts from marketing chiefs at A&O, Ince & Co, Mishcon de Reya, Nabarro and Norton Rose.

Plus: Wise words from issue sponsor Thomson Reuters Elite and analysis on who should be your next hire in the marketing department

Download your copy now for FREE

(This is a 11MB file so you might want to right-click and 'save as')

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