Briefing on: Pricing and profitability in 2013
Are law firms pricing themselves out of business?
Is the legal world finally ready for a shift in pricing culture? And what will that mean for strategy and client relationships? It's time to adopt new ways - and fast - according to the experts in this month's Briefing.
Profitability has become a matter of survival in today's law firms and BD has revealed itself to be crucial in strategising for the future.
What's in this issue?
Interview: Rupert White talks to Kevin Doolan of Eversheds, about why change in pricing, profitability and project management in law firms must happen.
Feature: Jade Ollis and Rupert White on how value pricing and project management are shaping the new legal BD - including views from leaders at Møller PSF Group, Baker & McKenzie, SNR Denton, Aecom, and CMS Cameron McKenna.
Feature Extra: Phoebe Brewster finds out how many heads of pricing are in the top 100 law firms and whether firms are ready to take it on as a specialism.
Plus: Briefing speaks to issue sponsor Thomson Reuters Elite's Dan O'Day, about how project-style working might just be the future for law firms.
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