Webinar: The art and science of content marketing
Manzama educational series
The first half of this decade has seen content marketing emerge as the defacto approach to engage prospects and generate new customers in B2B industries across the globe. But content marketing is not a “one size fits all” approach for every industry and organisation. If you are left wondering, “How do we make content marketing work for our organisation?” you are not alone.
Implementing a content marketing strategy in any organisation requires not only an understanding of the concept as a whole, but a deeper knowledge of the art and science of the components that, when done right, lead to success. In this 30 minute webinar, leaders from Manzama and Greenfield/Belser explain some of the key items to consider when building and executing a content marketing program within your organisation.
Presented in a Q&A format, this webinar is moderated by Peter Ozolin, co-founder and CEO of Manzama and features Manzama's CRO, Lisa Flynn, and Stephen White, principal at Greenfield/Belser – both content marketing experts. It promises to be an informative and insightful webinar inspired by two organisations who are very familiar with successful content marketing strategies and the related collateral and tactics that will enable organisations to reach their business goals.
Lisa and Stephen will weigh in on:
- Why you need an annual content calendar, and what you should consider when planning one
- How to effectively execute a content marketing program
- What factors are most important to focus on when reporting
Manzama are a LSN networkpartner, find out more about what they do by visiting their networkpartner page.