Sector-based go-to-market approaches for law firms – find out more with Litera
Many law firms using sector-focused client teams report success in winning new clients and in winning more projects that cross practice groups, according to a new white paper from Gardner & Co. Sector groups bring together partners from multiple practices and work with marketing teams to jointly pitch business and create visibility for the firm through industry events and thought leadership for the industries the firm is targeting.
READ MORE >>