What is Google Search generative experience, and how will it affect law firms? Explore this with Conscious Solutions

Google Search Generative Experience (SGE) refers to the use of artificial intelligence and machine learning algorithms in Google Search to generate relevant, engaging, and contextualised content.

What are the key differences between Universal Analytics & Google Analytics 4? Find out with Conscious Solutions

Google will be officially retiring Universal Analytics at midnight tonight (30 June). If you are still using Universal Analytics and have not upgraded to Google Analytics 4 (GA4) yet, it is essential that you upgrade as soon as possible or use another analytics solution if you want to keep tracking information like the number of visitors to your website, how popular certain pages are, and how well your visitors are converting.

Learn how to optimise your law firm Google Business Profile with Conscious Solutions

In this session, Search Marketing Manager Chris Mundy will discuss everything your law firm needs to know about Google Business Profile (GBP).

Conscious Solutions asks – should my law firm need to be concerned about its profile strength on Google Business Profile?

Google has just rolled out a new “Profile Strength” feature for Business Profile managers that appears for logged in users above the search engine results pages (SERPs) where listing edit features currently reside.

Trends in search engine optimisation (SEO) for law firms in 2023 according to Conscious Solutions

The world of search and SEO is ever-changing, however, 2022 was a big year in search, and not just in terms of Google updates, but also in terms of the competitive landscape of search.

Webinar: Conscious Conversations – Google Analytics 4: What your law firm needs to know – 28 Feb at 2pm

Join Head of SEO, Jamie Stevens for an informative webinar on harnessing the power of Google Analytics 4 (GA4). In the first 15 minutes of this session, Jamie will discuss how to access the most popular marketing reports, including traffic sources, top pages, landing pages, and conversions.

Conscious: Are you ready for Google Analytics 4?

Marketing in 2022 requires a certain amount of reliance on Google. So when they make an announcement that they will be sunsetting Universal Analytics and moving all users to Google Analytics 4 (GA4), we all need to pay attention.

Conscious Solutions: Google to sunset Universal Analytics

Google has announced that they will be sunsetting Universal Analytics to compel users to move over to Google Analytics 4. All Universal Analytics installations will stop recording new data on 1 July 2023 and existing Universal Analytics data will be deleted six months later.

Conscious Solutions: What is the secret to writing great SEO copy?

Writing copy for SEO isn’t much different than writing for any audience, it just takes more research and planning to make sure Google can read and understand what your content is about.

Sysero: Is AI really helping solve legal operational challenges

This week a Google engineer claimed that his company had developed a sentient AI. Google denied that their AI was sentient, but rather that it used “large language models.”