Briefing June 2018: Near pressure

Resource - 31/05/2018 : Allen & Overy, ashurst, Baker McKenzie, belfast, business development, cms, compliance, Content marketing, Cripps, diversity, dla piper, DVV Solutions, e-auctions, Freshfields Bruckaus Deringer, GDPR, glasgow, imanage, innovation, Invest Newcastle, Leeds, legal services centre, manchester, Mitie Document Managment, nearshoring, Newcastle, Norton Rose Fulbright, offshoring, outsourcing, process reengineering, reed smith, shared services, Technology, Ulster University, Wright Hassall, Finance, Human Resources, Knowledge Management, Marketing & BD, Technology

A shore thing...

The Legal Copywriting Company explores the fascinating lives of the first female solicitors

Resource - 01/09/2017 : Content marketing, Digital copywriting, General, legal content marketing, legal marketing, McKenna Legal Copywriting, Print copywriting, women in legal

My family and I have been fortunate enough to spend the past six weeks in Dijon, France.  Spending a summer exploring the hidden nooks of an almost untouched old town, mercifully spared any damage in both World Wars, and travelling through...

How to create great landing pages for your law firm’s website by The Legal Copywriting Company

Resource - 26/06/2017 : Content marketing, Digital copywriting, legal content marketing, legal marketing, McKenna Legal Copywriting, Print copywriting, Marketing & BD, Technology

When you come to designing your law firm’s website, there are many aspects you need to take into consideration.  One of the most important will be your landing pages. These are the pages that Google will use to link a search to your...

The Legal Copywriting Company: The power of public relations for law firms – part 1

Resource - 21/06/2017 : Content marketing, Digital copywriting, law firm public relations, legal content marketing, legal marketing, McKenna Legal Copywriting, Print copywriting, Marketing & BD

Welcome to the first of a series of articles focused on the power of PR for law firms. In this blog, we will take a surface-level look at the very basics, before delving down deeper over the coming months.

PR at its very core is...

The Legal Copywriting Company discusses the importance of taking downtime from work

Resource - 19/06/2017 : Content marketing, Digital copywriting, General, legal content marketing, legal marketing, McKenna Legal Copywriting, Print copywriting, Human Resources

A few months ago, every time I opened my laptop to write a legal blog or webpage I wanted to cry.  For the first time, I found myself hating what I used to love.

Writing.

After a particularly exhausting week, walking back to...

Tela explores how firms can increase website traffic

Resource - 20/10/2016 : Content marketing, digital marketing, email marketing, law firm internet marketing, law firm web design, law firm website design, law firm websites, SEO, website traffic, websites for law firms, Marketing & BD, Technology

There is not one golden rule for increased success in driving more website traffic - its success depends on a whole host of different things, all being done to a high standard. The following short guide will give you...

Accountancy content marketing report

News Article - 15/07/2016 : B2B content marketing, Content marketing, content marketing platform, legal marketing, marketing for lawyers, Finance, Marketing & BD

Research released today by Passle, the content marketing platform for professional services firms, ranked Grant Thornton UK as the best for showcasing its expertise online and distributing it via social media. It was followed by Mazars, and...

LPM magazine, December 2015 – Marketing for the emoji era

Resource - 11/02/2016 : Advanced Legal, Ashton KCJ, Content marketing, Douglas-Jones Mercer, General, law select, moneypenny, Marketing & BD

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HighQ launches Publisher 4.2: Continuing to drive the next generation in content experiences for law firms

News Article - 07/12/2015 : Content marketing, highq, knowledge management, Knowledge Management

London, UK – November 2015 – HighQ, provider of innovative enterprise cloud collaboration and content management software, has released HighQ Publisher 4.2. The latest version of HighQ’s enterprise content management and...

Creating new channels for increased client engagement

Resource - 13/11/2015 : client engagement, cloud technology, Content marketing, General, legal market, Linetime, michelmores, Marketing & BD

This resource was also featured as a Case Study in the December 2014 issue of Briefing magazine. To read the issue...

The Legal Copywriting Company is expanding!

News Article - 10/03/2015 : Content marketing, Digital copywriting, law firm marketing, legal BD, Legal Business developement, legal content marketing, legal it, legal marketing, legal technology, The legal copywriting company, Marketing & BD, Technology

Since launching in January 2014, The Legal Copywriting Company has enjoyed rapid growth. We are now expanding so we can continue...

The importance of your website’s legal services menu

News Article - 05/03/2015 : Content marketing, Digital copywriting, legal BD, legal business development, legal content marketing, legal it, legal marketing, legal technology, McKenna Legal Copywriting, The legal copywriting company, Marketing & BD, Technology

Many legal firms have the look of their website pretty sorted. It’s not unheard of to invest large amounts of money into making and maintaining a slick website design that captures an audience. Colour schemes run to blue because it’s...

Webinar: The art and science of content marketing

Resource - 18/02/2015 : Business development platform, Content curation, Content distribution, Content marketing, legal business development, legal it, legal marketing, legal technology, Manzama, Marketing & BD, Technology

Manzama educational series

The first half of this decade has seen content marketing emerge as the defacto approach to engage prospects and generate new customers in B2B industries across the globe. But content marketing is...

Why white papers are the new black in legal content

News Article - 18/02/2015 : Content marketing, Digital copywriting, legal business development, legal content marketing, legal marketing, Legal Practice Management, practice management, The legal copywriting company, Marketing & BD, Practice Management

In today’s era, there is no doubt that technology is at the crux of bolstering business marketing. We all do it; Facebook, Twitter, Blogs and the long debated trend of internet advertising, it’s here and it is an inescapable part of...

The seven deadly sins of legal website copywriting

Resource - 18/11/2014 : business development, Content marketing, General, law firm websites, legal copywriting, marketing, The legal copywriting company, Marketing & BD

Hello again. Sorry about the long gap between posts. I have committed the classic sin of not updating my blog for a couple of months. My excuse is, you guessed it … I have been too busy. But the truth is I really have. Been too busy that...