Webinar: content + marketing = revenue

Video - 01/08/2014 : Content marketing, knowledge management, legal it, legal technology, Manzama, Marketing and Business Development, search engine optimisation for law firms, Knowledge Management, Marketing & BD

Video length: 35 mins 14 secs

Marketing pioneers Manzama’s own VP of marketing, Lisa Flynn, and InsideLegal’s head of...

How to come up with original legal blog ideas

Resource - 03/07/2014 : Content marketing, Digital copywriting, hr, human resources, legal content marketing, legal copywriting, legal marketing, Marketing and BD, McKenna Legal Copywriting, practice management, Print copywriting, Human Resources, Practice Management

Despite telling my clients that they need to blog at least once a week to improve and retain their rankings on Google, I have not posted anything on my own blog for nearly a month. Why have I not followed my own advice? 

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The content clients want to see on your firm’s website

Resource - 09/04/2014 : Content marketing, content marketing for law firms, legal technology, McKenna Legal Copywriting, UK law firms, Marketing & BD, Practice Management

How are you using your law firm’s website? Do you simply see it as a place clients visit to obtain telephone numbers and email addresses? Or do you treat it as your 24/7 shop window by filling it choc-full of relevant, useful content...

Why your law firm needs a blog

News Article - 07/04/2014 : blogs on law firm websites, Content marketing, law firm websites, legal content marketing, McKenna Legal Copywriting, Human Resources, Marketing & BD

So you have set up your law firm’s website. It has well written content for your clients, it is optimised for the search engines and it reflects the right image of your firm. Now you can just carry on with business and just update the...

Five reasons why your firm needs great website content

News Article - 02/04/2014 : business development, Content marketing, law firm websites, legal content marketing, marketing, McKenna Legal Copywriting, SEO, website content, Human Resources, Marketing & BD

"We don’t need a website, all our work comes from word of mouth." "We already have more clients than we can comfortably manage”. “A website would be nice to have, but I do not have time to organise it....

How the legal profession can harness the power of content marketing

Resource - 27/03/2014 : Content marketing, law firm website, legal content marketing, marketing, social media, Marketing & BD

Content marketing, in both its digital and traditional guises, has been around for several years and the time is right for the legal profession to start taking advantage of its un-tapped power to attract and retain new and existing clients....

How to use blogs and newsletters in your firm’s content marketing strategy

News Article - 24/03/2014 : Content marketing, Digital copywriting, law firm content marketing strategy, legal content marketing, legal marketing, McKenna Legal Copywriting, Print copywriting, Marketing & BD, Technology

In 2014 content marketing will be key to promoting your firm to your clients. A full 90% of consumers find custom content useful and 78% believe that organisations providing custom content are interested in building good relationships with them...