Avention launches application to connect Oracle Eloqua and OneSource

Avention, maker of OneSource Solutions and Gold level member of Oracle PartnerNetwork (OPN), today announced that it launched a new OneSource connector application that is now available on the Oracle Cloud Marketplace, as a member of the Oracle Marketing AppCloud. The new OneSource connector for Oracle Eloqua fuels Oracle Marketing Cloud applications with deep business-to-business (B2B) account insights and predictive indicators from the Avention’s OneSource platform. The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments. The connector supports marketing and sales alignment, which can ultimately help Avention’s customers achieve greater ABM success.

The connector supports list imports from the OneSource platform into Oracle Eloqua, enhancing a marketer’s ability to feed sales pipelines with better qualified leads through better campaign targeting. Additionally, the OneSource connector for Oracle Eloqua supports account-based marketing programs by aligning sales and marketing around the same current and actionable account and contact data.

Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B marketers on a single system of record.

In addition, the OneSource connector for Oracle Eloqua optionally provides web form enrichment to speed web form submissions with current data from Avention’s Global Content Live Database. This can improve the end-user experience and provide marketers greater lead insight for richer scoring.

“Our customers are finding that marketing and sales teams need to align their data more than ever to achieve account-based marketing success,” explains Steve Pogorzelski, CEO of Avention. “The Oracle Marketing Cloud connector will offer our mutual customers the strength of the combined applications to help grow their businesses and achieve ROI from their ABM campaigns.”

Oracle Marketing Cloud customers can visit the Oracle Cloud Marketplace to install the application and begin implementing the OneSource connector in Oracle Marketing Cloud.

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