The connector supports list imports from the OneSource platform into Oracle Eloqua, enhancing a marketer’s ability to feed sales pipelines with better qualified leads through better campaign targeting. Additionally, the OneSource connector for Oracle Eloqua supports account-based marketing programs by aligning sales and marketing around the same current and actionable account and contact data.
Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B marketers on a single system of record.
In addition, the OneSource connector for Oracle Eloqua optionally provides web form enrichment to speed web form submissions with current data from Avention’s Global Content Live Database. This can improve the end-user experience and provide marketers greater lead insight for richer scoring.
“Our customers are finding that marketing and sales teams need to align their data more than ever to achieve account-based marketing success,” explains Steve Pogorzelski, CEO of Avention. “The Oracle Marketing Cloud connector will offer our mutual customers the strength of the combined applications to help grow their businesses and achieve ROI from their ABM campaigns.”
Oracle Marketing Cloud customers can visit the Oracle Cloud Marketplace to install the application and begin implementing the OneSource connector in Oracle Marketing Cloud.