This is one of the most rehearsed lines of marketing or business development teams: “How do we differentiate the firm from the competition?” And you don’t have to dig deep to see that, for all the marketing hoopla, in many parts of the legal industry there is little to distinguish one firm from another. Why is almost every law firm the same? With some fairly simple application of thought, your firm can find differentiation - or find a way to create it.
If the business has important decisions to make, for example, how can you and knowledge management at large support effective decision-making? What about KM innovation? How could you better guide that transition from legal knowledge to product? Is it time to reinvigorate the processes in place in your firm?
Ever since I crossed over from making money to helping others make money, most of the L&D practitioners I come across come up with all kinds of excuses as to why calculating ROI couldn’t be done. "It’s too complicated," they would say, or "All we do is deliver the training and measure the initial impact - the rest is down to the partners".