I'm sure you have all decided who you want to nominate/appoint as your COFA, but how much research and thought has gone into that decision? There seem to be a number of schools of thought on this and, the SRA website being its confusing self with OFR advice, no one is quite sure which school is the right one for them.
One of the big marketing challenges facing many large professional services firms is integration. Whether this is integrating myriad back-end systems, data, or marketing, large firms find it difficult.
This is one of the most rehearsed lines of marketing or business development teams: “How do we differentiate the firm from the competition?” And you don’t have to dig deep to see that, for all the marketing hoopla, in many parts of the legal industry there is little to distinguish one firm from another. Why is almost every law firm the same? With some fairly simple application of thought, your firm can find differentiation - or find a way to create it.
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