Mapping Priorities with Epigram: The Project Triangle, reframed for legal marketing teams
In creative design, the triangle of Quality, Speed, and Budget is a familiar concept: you can pick two, but rarely all three.
But here’s the thing – this isn’t about limitations. It’s about clarity.
At Epigram, we help in-house legal marketing and BD teams map these priorities from the outset. Whether you’re responding to a pitch, launching a sector campaign, rolling out a refreshed brand, or developing self-serve templates for BD teams, we’ll work with you to pinpoint what matters most, be it speed, cost-efficiency, or top-tier quality and guide you through the options that align with your business goals and team capacity.
Think of us as your creative satnav, translating that triangle into a clear, strategic route that protects your message and your budget.
- Need it fast and affordable? Let’s make smart design choices that still pack a punch.
- Want premium results on a fixed budget? We’ll advise on pacing and phasing to get the best value.
- Tight deadline but top-tier quality? We’ll plan resources accordingly and be upfront about the investment required.
Let’s move beyond the “perfect triangle” and start shaping something that actually works for you. See our animation of this concept here
Ready to map your priorities? Get in touch – we’d love to help.
