Why Legal Marketers Are Ditching Ad-Hoc Design Support For Creative-As-A-Service by Epigram
In today’s legal market, firms are under mounting pressure to do more with less. Business development teams are stretched. In-house creative teams are overloaded. And the demands for speed, consistency, and impact across pitches, campaigns and brand materials keep rising.
Enter Creative-as-a-Service (CaaS), Epigrams embedded design model tailored specifically for legal and professional services.
Unlike traditional agencies or time-based retainers, CaaS gives firms fixed-fee, always-on access to high-quality design, without the quoting delays or unpredictable costs. You simply brief the work, and our cross-time-zone team gets started. From templated pitch decks to concept-led campaigns, it’s all covered within your tier.
So why are more law firms making the shift?
Because CaaS is built around what matters most to legal marketers and BD leaders:
- Speed to market for high-stakes work
- Brand consistency across geographies and teams
- Freedom from timebanks, quotes, and ad hoc admin
With Epigram’s CaaS model, firms can streamline their creative workflow, reduce internal bottlenecks, and focus more on strategy, not chasing updates or managing freelancers. It’s not about “more for less,” but working smarter to unlock better outcomes.
Each subscription tier is tailored to your needs, whether you’re after templated output, fully bespoke support, or strategic creative direction. And with quarterly reviews, fair-use flexibility, and a dedicated portal for visibility and planning, the service is designed to scale with you.
Crucially, CaaS isn’t just a delivery model, it’s a mindset shift. It moves creative from a reactive service to a strategic enabler of growth and brand equity.
At Epigram, we’ve seen CaaS help legal teams:
- Win more pitches, faster
- Elevate internal engagement with better design tools
- Reduce costs tied to fragmented or one-off creative
For firms that need design to be always on, not always quoted, CaaS is proving to be the smarter choice.
Want to explore whether it’s the right fit for your team? Book a call with us today.
