Conscious Enhances PPC Offering for Law Firms with New Head of Paid Media
UK legal sector agency, Conscious, appoints digital specialist to boost law firm lead generation and drive social ad expansion.
Conscious, the UK’s leading digital marketing agency for law firms, has appointed experienced PPC specialist Alona Mackay as its new Head of Paid Media. The move signals a further investment in high-performing, tailored advertising solutions for the legal sector.
Alona brings more than 20 years of PPC experience, having worked with both national and local law firms. She has supported Conscious on a consultancy basis for over a decade and now joins in a full-time leadership role to oversee paid search and social media advertising strategy.
Alona says, “Paid advertising plays an essential role in helping law firms generate quality leads and build predictable pipelines.
“We work closely with firms to test, track, and optimise campaigns that deliver results, including for high-value services like family law, immigration or medical negligence or something more niche.”
With Google Ads and SEO constantly evolving, Alona is focused on ensuring law firms stay ahead through intelligent testing, strong tracking, and human-led optimisation.
Alona comments, “We don’t believe in ‘set and forget’ campaigns. We’re hands-on and proactive, constantly reviewing what works. Our clients empower us to lead the way, and we always go the extra mile, whether that’s testing new channels or improving landing pages to convert better.”
She is also leading the expansion of Conscious’s social media advertising services, with growing interest in Meta, TikTok, and Reddit advertising from law firms.
Alona’s appointment aligns with Conscious’ values of generosity, inquisitiveness, collaboration, empowerment and transparency, and reinforces the agency’s position as a strategic partner to more than 300 UK law firms.
She adds, “Conscious lives and breathes legal.
“We understand the compliance, the complexity, and the commercial pressure. That’s why firms trust us and I’m excited to help take that to the next level.”
Conscious creates lead-generating pay-per-click advertising campaigns. If you’d like to find out how Conscious could support your law firm with paid advertising, please contact the team on 0117 325 0200 or sales@conscious.co.uk.
