Case Study: Stephensons Solicitors | Conscious Solutions
Stephensons Solicitors is a leading full-service law firm that prides itself on making legal services more accessible.
For over 40 years, the firm has built a wealth of experience dealing with complex legal matters, helping clients feel unburdened and empowered. With offices in Bolton, London, Manchester, St Helens, Warrington, and Wigan, Stephensons is recognised for both its breadth of expertise and industry awards celebrating excellence across its teams.
See the website here.
Services Delivered
- Website Design
- Website Development
- UI/UX Design
The Challenge
Stephensons wanted to refresh its website to better reflect the forward-thinking firm it is today. However, a full redesign wasn’t a priority for all stakeholders, so the team explored a “reskin” of the existing site instead.
The goals included:
- Modernising the look and feel to align with updated brand guidelines
- Enhancing user navigation to improve access to key information
- Increasing conversion rates across key pages
- Optimising the mobile experience (with 65%+ of visitors using mobile)
The Solution
Conscious partnered with Stephensons to deliver a refreshed design that balanced modern aesthetics with improved functionality. Key updates included:
- Updated colour palette and branding integration
- Streamlined navigation for a smoother user journey
- Improved layouts for better enquiry generation
- Enhanced mobile optimisation for a growing mobile audience
The Results
Since the refreshed site launched in October 2023, Stephensons has seen outstanding performance improvements across multiple areas:
- Live chat conversions increased by 108% – a record high
- Total enquiries up 5% and still growing weekly
- Mobile conversions up 6.64%; tablet conversions up 4.48%
- Homepage conversions increased by 57%
- People page conversions increased by 9%
- Sector-specific improvements, including:
- Employment law enquiries up ~10%
- “No win, no fee” page conversions up 12.5%
- Blog page conversions increased by 12.5%
These metrics highlight how the reskin achieved more than just a visual refresh, it directly impacted enquiry generation and user engagement.
What’s Next?
Stephensons continues to work with Conscious on accessibility and inclusivity as key priorities for 2025, ensuring the website provides an excellent user experience for everyone. The firm also has ambitious plans for digital PR, employee advocacy, and strengthening its Employer Value Proposition (EVP) to support recruitment and retention.
Client Testimonial
“I have enjoyed working with Conscious for the past 15 years, continuing to develop the website to ensure it meets the needs of our clients whilst continuing to act as a lead-generating tool for the business. I only see our working relationship developing further. I would not hesitate to recommend the team at Conscious for a law firm’s online marketing needs.” – Sarah Boustouller, Marketing Director and Partner, Stephensons Solicitors
