From Inbox to Impact: Smarter Email Marketing with Pannone | Epigram
Overview
For busy law firms, email is still one of the most effective ways to reach and engage clients. The challenge? Standing out in a crowded inbox while making the process as simple as possible for recipients. At Epigram, we work with legal marketing teams to deliver communications that are visually distinctive, on-brand, and cleverly designed to save time, so they can focus on building client relationships.
The Challenge
Ahead of their Annual In-House Lawyer Seminar 2025, Pannone had created a Mailchimp invite and a separate Microsoft Pages form to track RSVPs. While it did the job, the team felt the invite lacked impact and the response process was more admin-heavy than it needed to be. They also wanted to know if it was possible to automatically confirm places and let attendees save the event straight to their calendars.
The Solution
We re-designed the invitation in Mailchimp, giving it a bold, professional look that reflected Pannone’s refreshed brand identity. To make responding effortless, we built in a simple data capture form directly within the email, so guests could confirm attendance without leaving their inbox. All responses were automatically captured, giving Pannone instant visibility on sign-ups.
To go a step further, we set up an automated follow-up email. As soon as someone RSVP’d “yes”, they received a branded confirmation along with an easy ‘Add to Calendar’ button – streamlining the process for clients and ensuring the event made it into their busy schedules.
The Result
The new approach transformed Pannone’s seminar invite into something that was simple, striking, and smart. The team saved valuable time by removing manual admin, while clients enjoyed a smooth, user-friendly experience. Most importantly, the refreshed design helped Pannone’s communications feel more confident and on-brand, reinforcing their reputation as a trusted partner for in-house legal teams.
Ready to make your email marketing smarter?
At Epigram, we specialise in helping law firms communicate with clarity, creativity and impact. From standout design to smarter use of tools like Mailchimp, we make sure your emails work harder for your brand and your business.
Get in touch to see why so many legal clients choose Epigram as their go-to creative partner.
