The Data Behind Better Creative: Why Legal Marketing Teams Are Choosing CaaS – Epigram
For years, legal marketing teams have relied on traditional billable-hour commissioning for creative work, a system that often slows momentum, adds layers of admin, and ties every idea to an unpredictable cost. Epigram saw first-hand how this model limited creativity and made it harder for teams to plan, respond quickly, and demonstrate value internally. Thatโs why we developed our Creative-as-a-Service (CaaS) model: a modern, flexible and outcome-focused way of working that frees creative delivery from the constraints of the clock.
But the structure of the model is only half the story. What legal marketers repeatedly told us they needed was clarity, a way to understand, quantify and explain the impact their creative output has on the wider firm. So every CaaS partnership includes regular review meetings to discuss whatโs working, assess upcoming priorities, and ensure the model is delivering exactly what the team needs.
Each client also receives a data-rich value report at the end of every cycle. This is more than a summary of deliverables; itโs a transparent, evidence-based view of performance. Reports typically include:
- Volume and type of creative outputs
- Turnaround times and responsiveness
- Use of UK and KL teams across time zones
- Critical support moments and urgent turnaround work
- Value-adds such as project management, admin reduction and workflow optimisation
For legal marketing leaders, this kind of data is invaluable. It turns creative delivery into something measurable and defensible, helping teams demonstrate operational efficiency and show how marketing contributes directly to firm-wide priorities.
Speed That Matches Legal Marketing Pressures
The report also captures how the model performs when deadlines tighten and priorities shift, which is often the norm in legal marketing.
- 90% of work delivered within 48 hours
- Average turnaround of 24 hours across all tasks
- Continuous overnight progress via the KL team, accelerating delivery without requiring additional briefing
Support When the Stakes Are Highest
Legal marketers often face crunch points, internal launches, events, BD pushes, team absence, and unpredictable last-minute requests. The report shows how CaaS absorbs these moments with minimal disruption:
- Extensive support for a major internal intranet launch, with fast-turnaround materials delivered at volume
- Coverage during team absence, maintaining workflow and preventing backlog
These examples demonstrate the modelโs value in real operational pressure, providing reliability when it matters most. The CaaS value report highlights that the model delivers far more than design output. It establishes a streamlined, scalable creative engine built for the needs of law-firm marketing.
Why Legal Marketing Leaders Value the Report
The report has become one of the most appreciated aspects of the CaaS model because it gives teams:
- Evidence of productivity and performance
- Transparency over workload patterns
- A clearer understanding of which assets drive demand
- Insight that supports planning and resourcing conversations
- Documentation for senior stakeholders, boards and partners
- Proof of the impact the marketing team is delivering
In a sector where marketing functions are expected to operate with increasing efficiency, accountability and agility, this insight is essential. It provides the clarity legal marketing teams need to demonstrate their value, not just in outputs, but in the way they keep the firm moving.
Whether youโre navigating peaks, planning ahead, or simply need more predictable creative support, CaaS gives your team the structure and flexibility to thrive.
Speak to us to explore whether itโs the right fit for your firm.
