Katchr Podcast: Know your numbers – cracking ROI in law firm marketing
Why do so many firms still rely on gut feel instead of data? Why are marketing teams struggling to prove their value to leadership? And what’s the real cost of not knowing your numbers?
In this episode of the Katchr Podcast, Katchr MD Graham Moore is joined by Dan Hodges, Head of Account Management at Conscious Solutions, for an honest look at the uncomfortable truth behind marketing ROI in law firms.
Dan shares candid insights from over two decades helping law firms transform their marketing performance — including practical ways to build better tracking, win leadership trust, and finally connect marketing activity to measurable business results.
Listen here to learn:
- Why ROI remains difficult to measure in legal marketing.
- How to connect marketing data with financial performance.
- What metrics matter most for growth-focused firms.
- How marketing teams can use insights to drive smarter decisions.
Law firm dashboards and analytics transforming your data into an invaluable decision-making tool.