Epigram – Preparing your marketing materials for MIPIM 2026: why now is the moment
MIPIM 2026 takes place in March, bringing the global real estate community back to Cannes for four intense days of meetings, networking and profile-building. For law firms operating in the real estate, development, finance and infrastructure space, it remains one of the most important fixtures in the annual marketing calendar.
It’s one of the few moments in the year where senior decision-makers, existing clients and high-value targets are all in the same place, at the same time. That opportunity is finite – and competitive. Which is why the firms that get the most value from MIPIM are rarely the ones rushing to pull materials together in January.
Why MIPIM rewards preparation
MIPIM isn’t just another conference. It’s a high-stakes brand environment where every touchpoint is scrutinised: invitations, digital brochures, presentations, signage, social content, microsites and post-event follow-ups.
The challenge for law firms is that MIPIM content often sits at the intersection of:
- brand consistency
- complex, multi-service messaging
- senior stakeholder scrutiny
- tight deadlines
Leaving this too late increases risk: diluted messaging, inconsistent visuals, over-reliance on internal teams who are already stretched, or last-minute design decisions that don’t stand up in such a visible arena.
Why firms work with us on MIPIM content
At Epigram, we’ve supported law firms at MIPIM for many years. Our role is rarely “just design”. It’s about helping marketing teams think clearly about what they actually need, when they need it, and how it will be used before, during and after the event.
That typically includes:
- shaping a coherent content system rather than one-off assets
- designing materials that work across multiple formats and teams
- building templates that allow fast, confident adaptation
- stress-testing content for senior stakeholder use
Importantly, we understand how legal firms operate under pressure – and how marketing teams often have to balance ambition with realism.
Start earlier, gain more
One assumption worth challenging is that MIPIM preparation is “just a few weeks of work”. In reality, the firms that benefit most start earlier because it gives them space to:
- refine messaging rather than rush it
- involve stakeholders constructively rather than reactively
- reuse and adapt content beyond the event itself
If you’re thinking about how your firm shows up at MIPIM and want support from a team that understands both the legal sector and the realities of delivery, it’s worth starting the conversation sooner rather than later. View a case study about an Epigram MIPIM project here.
