Katchr podcast – Designing the modern law firm: Culture, technology, BD & pricing
What would you keep, and what would you change, if you were building a law firm from scratch today? In this episode of the Katchr Podcast, we are joined by Alex McPherson, founder and partner of Ignition Law, to explore how the firm has been deliberately designed around a different model: flexible working, business development discipline, recurring revenue, clear incentives and a strong focus on SME clients.
In conversation with:
Alex McPherson
Alex discusses the thinking behind Ignition Law’s model, from flexible working and consultant lawyers to recurring revenue, BD discipline and client onboarding. He explains how smaller acts of business development can build confidence across a firm, why pricing predictability matters to SME clients, and where AI and LLMs are beginning to influence how clients and lawyers find legal services.
For founders and law firm leaders, this episode offers a practical look at what it takes to design a firm around the market it serves, rather than simply follow the traditional model.
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Prefer to watch the video?: Designing the Modern Law Firm
