Attracting talent starts with strategic design | DWF Case Study by Epigram
In a market where firms are competing fiercely for the best and brightest, your employer brand must work harder than ever. At Epigram, we specialise in crafting standout visual identities, campaigns, and recruitment marketing that not only speak to early careers audiences, but also convert them.
With over 30 years of experience across the legal and professional services sectors, we understand how to turn your firm’s culture, values, and ambition into messaging that connects. Whether it’s creating an employer brand from scratch or evolving an existing one, we offer thoughtful creative solutions that are grounded in strategy and always tailored to your goals.
Trusted by leading law firms
We’ve worked with some of the biggest names in the legal world to help attract the next generation of talent, including filming and producing graduate recruitment videos for Addleshaw Goddard, showcasing real stories and giving candidates a window into life at the firm, and developing employer brand messaging and marketing materials for law firm clients, helping them cut through the noise and stand out in the minds of future trainees and apprentices.
Case in point: DWF early careers campaign
Client: DWF
Sector: Legal
Brief: Create a unified visual identity for the newly consolidated early careers division, merging graduate recruitment, apprenticeships, and central services schemes into one campaign.
Deliverables:
- Headline messaging and creative concept
- Pull-up banners, social media cards, and web imagery
- Design that merged photography with bespoke illustration
Outcome:
A digital-first, inclusive campaign used across multiple channels, positioning DWF as a dynamic, supportive firm for early careers candidates from all walks of life. View the full case study on our website, here.
Let’s talk talent
Whether you need a bold campaign, a toolkit your team can self-serve, or a full employer brand refresh, we’re here to help you engage the people who’ll shape your firm’s future.
