Driving Engagement through personalised newsletters with Promptr CRM: customised content delivery at a global law firm
Client: 2,500-person global law firm
Objective: Personalised newsletter content
Actions: Set up a ‘tailored content newsletter’ so that a large law firm could send one email a week, but contacts that said they were interested in Employment only saw Employment articles, and contacts that were interested in Private Client issues only saw those articles.
Result: Weekly newsletter tailored to 80,000 different contents. No contacts over-communicated with, or forgotten and missed off.
An all-in-one package of: Outlook CRM software + alerts + support + processes + data updating