Empowering women in law through AI | Epigram and Linklaters Case study
The brief: Turning powerful research into visible action
As Linklaters’ global design agency of choice, Epigram was brought in to help shape the launch of a landmark report exploring how artificial intelligence is impacting women in the legal profession. The firm had partnered with a leading academic institution to conduct the research and needed to ensure it reached the right audiences, sparked meaningful conversations, and had long-term impact.
The project needed more than just a visual polish. It required a cohesive, engaging communications toolkit that would support internal engagement, external visibility, and regional activation across Linklaters’ global network.
Our approach: A flexible toolkit for global engagement
We worked closely with the Linklaters marketing team to create a visual identity for the initiative that was bold, modern and distinctive, while remaining fully aligned with the firm’s overarching brand.
The assets were designed for long-term use and easy replication, helping regional teams adapt and share content in a consistent way without needing additional design support.
Key deliverables included:
- A branded, animated hero presentation deck for the launch and future speaking opportunities
- A suite of social media templates (static and animated) optimised for LinkedIn and internal channels
- Editable report templates for follow-up summaries and publications
- A tailored set of branded visual elements to reinforce the campaign’s identity and support ongoing content creation.
The result: Making ideas travel
The initiative launched with a high-profile online event, and the materials have since been used by teams across multiple regions. The branded assets helped ensure the messaging was both consistent and engaging, while making it easier for local teams to take ownership and build on the momentum.
The campaign continues to provide a platform for discussion around equity, innovation and AI in the legal profession, with a toolkit designed to evolve alongside the conversation.
Why it matters
This project demonstrates how strategic design can play a key role in bringing thought leadership to life, turning complex research into an accessible, engaging narrative that resonates across audiences and borders.
As Linklaters’ global design partner, Epigram is proud to support initiatives that blend purpose with creativity, and help the firm lead on the issues that matter most.
