Epigram and Womble Bond Dickinson – Rebuilding a Clear, User-Friendly Brand Hub
Womble Bond Dickinson asked Epigram to help improve, streamline and rebuild their internal brand hub so that teams across the firm could understand and use it more effectively. Their existing SharePoint site had expanded over time, becoming difficult to navigate and harder for users to locate the right assets quickly.
Epigram partnered with the Brand and Marketing team to redesign the hub, creating a clearer, more intuitive and user-focused experience.
The Challenge
The previous hub had grown organically and no longer reflected how people were searching for information. Navigation wasn’t intuitive, content was spread across multiple sections, and pages didn’t follow a consistent layout. Users often felt unsure of where to begin or how to find the correct templates, guidance or downloads.
The firm needed a space that was simple, structured and easy to follow – something that allowed teams to work more efficiently while maintaining brand consistency.
The Solution
Epigram redesigned the information hierarchy, refreshed the user experience and introduced a more coherent structure throughout the SharePoint site.
Key improvements included:
- A simplified site structure aligned to real user journeys
- Clear, predictable navigation, helping users find assets quickly
- Fresh page layouts, improving readability and clarity
- Consistent formatting and components so information is always presented in the same way
- Updated styling, bringing greater clarity, warmth and energy across the hub
The result is a hub that feels logical, approachable and easy to use, supporting teams in their day-to-day work and reducing dependency on the Marketing team for routine queries.
The Result
The new brand hub provides:
- A clear, intuitive user experience
- Faster access to templates, downloads and brand guidance
- Reduced duplication and fewer support requests
- Improved consistency across brand application
- A platform that is structured, engaging and aligned with the firm’s identity
The refreshed hub now functions as a single, reliable source of truth for brand resources across the business.
Legal and professional services teams rely on clarity, consistency and quick access to the right tools. If your brand hub isn’t supporting your people as well as it could, Epigram can help you transform it into a clear, intuitive and effective space for your whole firm.
