Leveraging contact engagement for lead generation at a 100-person law firm with Promptr CRM
Client: 100-person law firm
Objective: Find out what legal topics and issues their contacts are interested in.
Actions: Emailed as many of the contacts that a 100-person law firm had as part of a Spring Clean of their database.
We asked the contacts to check and update their own details โ and indicate their legal interests.
A number of good leads came from this, one that stood out was a reply saying โIโve been trying to sort out my fatherโs probate for 9 yearsโฆ.โ A great lead for their private client department, simply from checking their contactโs details.
Result: Plenty of leads, including one that stood out as โIโve been trying to sort my Fatherโs probate for nine yearsโ an immediate notification to the private client team!
