3Kites Consulting: Artificial intelligence and the art of noise over substance
3Kites Consulting | Resource | 11 May 2022
Many law firms make a great deal about their AI initiatives. In truth this is often a case of catching the attention of prospective clients by appearing to be investing heavily in this field when the reality is often little more than a pilot project – or ‘innovation theatre’ as it’s unkindly, but sometimes accurately, called.
READ MORE >>
Actionstep: Nine best practices to improve your law firm website
Actionstep | Resource | 11 May 2022
When was the last time you took a close look at your law firm’s website? For better or worse, your website is often a prospective client’s first impression of your firm, and often your best marketing tool, so their experience will factor into their decision to work with you—or not.
READ MORE >>