Diversity and inclusion isn’t a tick-box exercise – it’s makes legal businesses more competitive by aiding recruitment and retention and bolstering productivity. This month we speak to SME management leaders to find out how firms can become truly equal businesses.
Law firms traditionally operated in a seller’s market and were built to benefit lawyers – which might explain why so many are bad at adding value to their services. How do firms change to become truly client-centric businesses?
While Analytics and Business Intelligence systems have been consistently listed at the top of CIOs’ prioritized spending lists in Gartner's annual CIO surveys over the past eight years, it’s surprising how few enterprises are looking beyond merely gleaning insights from data rather than what they need to make effective decisions.
Build it and they will come. It may have worked in the movie Field of Dreams, but for any business looking to make sales of their latest product or service, things aren’t so simple. Generating sales can be a complex and sometimes expensive endeavor, with marketing campaigns, lead nurturing programs, solution demos, RFPs and on-site presentations and follow-up meetings all forming a part of the typical process. Even after the initial sale, account managers need to ensure that customers remain happy with the relationship and, where possible, upsell new products and services.
LSN reaches a wide variety of people in legal business services. We can help you promote your business in many ways, including advertising on our website, in our publications - like Briefing - and through our weekly email newsletters.
Want to find out more? Just contact LSN's advertising team by emailing Sarah at firstname.lastname@example.org - or call 0870 112 5058 and speak to an LSN staffer.