Conscious conversations: How to track ROI on marketing spend – 25 August at 4pm
So, you have a marketing budget. You do HAVE a marketing budget, right? You spend it. You spend it on events, sponsorship, SEO, PPC, parish magazines, legal directories, there is of course an endless list of ‘things’ to spend it on.
But what works? How good are your fee earners at accurately recording the source of work when they open a new matter? Lots of ‘off the street’ still going on? Or worse, Yellow Pages? I hope not.
Irrespective, getting the data recorded is one thing. Getting it ‘out’ and doing something with it is another.
In this Conscious Conversation, David Gilroy, Managing Director, will take you through a model that allows you to mash up the data from your practice management system, with data from your P&L to really understand what your ROI is on that marketing spend.
Aug 2022 04:00 PM in London
