Conscious Enhances PPC Offering for Law Firms with New Head of Paid Media
Conscious, the UK’s leading digital marketing agency for law firms, has appointed experienced PPC specialist Alona Mackay as its new Head of Paid Media. The move signals a further investment in high-performing, tailored advertising solutions for the legal sector.
Alona brings more than 20 years of PPC experience, having worked with both national and local law firms. She has supported Conscious on a consultancy basis for over a decade and now joins in a full-time leadership role. Alona will be helping law firms design measurable, cost-effective advertising strategies that focus on lead quality and conversion tracking.
With UK law firms facing rising competition and increasing client acquisition costs, Conscious the UK’s leading digital marketing agency for the legal sector by appointing PPC veteran Alona Mackay we have strengthened our paid media capabilities.
“We know that every marketing pound has to work harder than ever,” said Alona. “Our role is to help law firms not only get more leads, but ensure those leads are qualified and likely to convert, whatever the service area.”
Alona is also expanding Conscious’s offering in social advertising, bringing law firms onto platforms such as Meta, TikTok, and Reddit to reach new audiences.
“We’re hands-on and proactive,” she added. “From refining ad copy to testing new channels, we’re constantly looking for ways to improve performance and help firms stay ahead of the curve in a market where client expectations and acquisition costs are changing fast.”
With Google Ads and SEO constantly evolving, Alona is focused on ensuring law firms stay ahead through intelligent testing, strong tracking, and human-led optimisation.
Alona comments, “We don’t believe in ‘set and forget’ campaigns. We’re hands-on and proactive, constantly reviewing what works. Our clients empower us to lead the way, and we always go the extra mile, whether that’s testing new channels or improving landing pages to convert better.”
Alona’s appointment aligns with Conscious’ values of generosity, inquisitiveness, collaboration, empowerment and transparency, and reinforces the agency’s position as a strategic partner to more than 300 UK law firms.
She adds, “Conscious lives and breathes legal.
“We understand the compliance, the complexity, and the commercial pressure. That’s why firms trust us and I’m excited to help take that to the next level.”
Find out about Conscious’ law firm PPC solutions here.
