Epigram 2025 roundup
Before diving into the themes of 2025, it’s worth celebrating two milestones that meant a lot to us this year. We shared 50 pieces of content on LSN, everything from case studies and articles to insights, resources and tools for legal marketers. And the response was remarkable: Epigram ended the year at the top of the LSN leaderboard for highest user engagement, with the strongest performance across views, clicks and overall interaction. It’s a brilliant reflection of just how relevant these conversations have become for legal marketing teams, and we’re grateful to everyone who has read, shared and reached out.
A Year of Change in Legal Marketing
As 2025 comes to a close, one thing is clear: legal marketing teams are operating in an environment that keeps getting faster, more complex and more demanding. And across everything we shared on LSN this year, we saw just how hungry readers were for practical insight, not just theory. Real examples, real workflows, real challenges solved in real time. That’s exactly where Epigram thrives, and it’s been a pleasure to share that journey with the LSN community throughout the year.
Case Studies That Brought the Work to Life
Once again, case studies proved to be the most-read and most-shared pieces. It’s no surprise they show what really happens behind the scenes, and how design and strategy come together under pressure. From event campaigns and early-careers programmes to AI-led initiatives and financial communications, the appetite for this content was huge. Our self-serve template case studies in particular saw strong engagement, reflecting how many firms are now prioritising smarter internal tools and brand consistency across their materials.
Pitch Work and 24-Hour Support
Pitch-related content continues to dominate LSN’s analytics and this year was no exception. Features like Three Pitches, One Goal highlighted how our global delivery model removes the usual time-zone bottlenecks and allows firms to progress work overnight. Whether it was rapid-turnaround decks, bid templates or full pitch visuals, readers gravitated toward anything that showed the real operational pressure behind business development today. It reaffirmed what we see daily: pitch support is one of the most critical ways we add value to legal marketing teams.
CaaS: The Breakout Topic of 2025
Our Creative-as-a-Service model became one of the biggest talking points across LSN this year. Firms looked for predictable support, flexible resource and a partner who can keep pace with fluctuating workloads and CaaS delivered. We expanded the offer, added new tiers, introduced clearer reporting and showcased real examples of how CaaS helps teams operate with more confidence and control. The response was overwhelmingly positive and positioned CaaS as a core part of the future of legal marketing operations.
Branding and the Shift Toward Smarter Storytelling
Our Five Branding Trends series set the tone for the summer, sparking discussions about tone of voice, LinkedIn behaviour, internal brand culture and the rise of interactive content. We also explored the growing appeal of brand refreshes, helping firms modernise without the disruption of a full rebrand. The feedback from marketers was clear: branding decisions are becoming more nuanced, and teams want guidance that blends creativity with a deep understanding of how law firms operate.
Better Ways of Working
One of the most meaningful conversations this year centred around healthier working practices. Our article on the Mindful Business Charter stood out, with readers resonating strongly with the idea of reducing friction rather than adding more layers to already pressured workflows. It opened up wider discussions around briefing, collaboration and how design processes can be shaped to support wellbeing as well as output.
Smarter Digital Content and Operational Insight
Across email marketing, Foleon, content operations and the now-famous content bottleneck, we saw a consistent theme: teams want tools and systems that make their work smoother, clearer and more impactful. These pieces offered practical advice that marketers could put into action immediately, and the high engagement showed just how relevant these challenges continue to be.
Looking Ahead to 2026
2025 has been a year of momentum, clarity and strong partnership across the legal sector. We’ve loved contributing to the conversations on LSN and helping firms rethink how design and operational thinking come together. As we move into 2026, expect more insights, more practical guidance and more real-world stories from inside legal marketing.
Keep an eye on Epigram for more industry insight, smarter thinking and sector-focused support throughout 2026, there’s plenty more to come.
