Epigram – Accessibility is the gap in many legal marketing strategies

Accessibility is quickly moving up the agenda for law firm marketing teams. And not simply as a compliance exercise, but as something more fundamental to how firms communicate. For many firms, the shift is driven by a simple realisation: if your content isn’t accessible, it isn’t reaching as much of your audience as you think. That has implications not just for inclusivity, but also for clarity, consistency and brand perception.

Where accessibility really shows up

In practice, accessibility is rarely about large-scale redesigns. It tends to surface in the day-to-day materials firms rely on most:

• Presentations that are difficult to follow
• PDFs that don’t work well on screen readers
• Colour palettes that reduce legibility
• Templates that have evolved without clear structure

Individually, these are small issues. Collectively, they create friction for both internal teams and external audiences. Often, these issues go unnoticed until they affect engagement, usability or brand confidence.

A more practical starting point

What we’re seeing across our legal clients is a shift towards embedding accessibility into existing brand and marketing workflows, rather than treating it as a separate initiative. That typically starts with understanding how the brand performs in real-world use.

This doesn’t require a full overhaul of your existing brand, but auditing it is always a good idea. Review existing materials and your website through an accessibility lens, focusing on how the brand works day to day and identifying practical improvements – the kinds of changes that are relatively simple to implement but have a meaningful impact on usability and consistency.

Our Epigram team built accessibility into a wider brand audit for the international firm. With an established global brand, the challenge wasn’t a lack of guidelines, but how those guidelines translated across multiple materials and teams.

In this case, reviewing colour combinations and refining how the palette was applied made a noticeable difference. It improved legibility, made templates easier to use, and strengthened the overall impact of the brand.

Why this matters more now

There’s a broader shift happening here. Accessibility is becoming part of how firms demonstrate professionalism, attention to detail and awareness of their audience. In the same way tone of voice, design quality and consistency already do.

It also has a direct impact on efficiency. Clearer templates, better structured documents and more considered design systems enable teams to produce work quickly without compromising quality. If anything, accessibility tends to reduce internal friction as much as it improves external experience.

A consideration, not a bolt-on

The firms seeing the most benefit aren’t treating accessibility as a standalone project. They’re building it into brand governance, template design and everyday outputs. That’s where it becomes sustainable and starts to have a cumulative effect.

If you haven’t reviewed recently, it’s worth asking a simple question: How accessible are the materials your team produces every day?

We regularly support firms with accessibility reviews as part of broader brand work or as a focused piece in its own right, helping identify practical improvements that can be implemented quickly and consistently.

If you’d like to explore where your brand currently stands, we’d be happy to share more.