Epigram provides refreshing visual impact: Helping Russell-Cooke elevate their image library
In a sector where first impressions count, a strong and consistent visual identity does more than just look good, it builds trust, reinforces credibility, and helps firms stand out for the right reasons. For many law firms, though, imagery can be a neglected area: inconsistent in tone, outdated, or simply lacking the variety needed to support marketing and BD efforts effectively.
That’s where Epigrams Image Library Refresh comes in.
How a curated image library transformed Russell Cooke’s brand presence
Russell-Cooke, a top 100 London-based law firm, partnered with us to refresh their brand identity. A key part of the project was addressing their limited and inconsistent use of imagery. Their internal teams lacked a cohesive visual resource, leading to inefficiencies and a diluted brand impact.
We worked with them to build a bespoke image library that was aligned with their brand tone, visual direction, and market positioning – making it easier for their team to create high-quality, on-brand materials.
What we delivered
Strategic Review: We assessed their current use of images and proposed a structured, brand-aligned approach. Early concept development explored multiple directions, from London cityscapes to abstract illustrations – allowing us to land on a style that truly reflected their values.
Curated & Bespoke Imagery: A new visual direction centred around detail and texture. We curated stock imagery that captured unique details from their office spaces, like Georgian architecture and rooftop beehives – ensuring authenticity and personality.
To maintain impact and usability, we developed a structured image system built from Hero Images – Abstract, detailed macro photography for standout materials and Supporting Imagery – Carefully selected London-themed stock photography for day-to-day versatility.
The Result
Russell-Cooke’s new image library brought clarity, consistency, and confidence to their visual communications. It gave their team the tools they needed to produce on-brand materials, without the stress of constantly hunting for the right image. Their visuals now reflect who they are: thoughtful, detail-oriented, and distinctly rooted in London.
Your visuals should reflect the calibre of your work. Let’s update your image bank so you’ve always got strong, on-brand imagery ready to go – helping you stand out in the right way.
Why It’s worth considering now
- Limited summer availability – These packages are offered for a short time only.
- Get ahead while things are quieter – Small steps now can make a big difference later.
- Built for the legal world – Our team brings deep experience working with law firms.
- No surprises – You’ll get a clear scope, a fixed price, and measurable deliverables.
Get in touch to learn more about our Image Library Refresh – a summer offer designed to save your team time and elevate your brand.
