Getting the most out of your law firm content in 2025 and beyond
After some patient follow-up, a fee earner in the employment team has finally delivered a highly anticipated blog on the 2025 paternity leave reforms, and it was well worth the wait. Far from being a dry legal summary, the article provides a timely, intelligent, and practical breakdown of the upcoming changes. But simply publishing it and moving on, without a strategic content push, means missing out on valuable visibility, traffic, and leads for your firm.
That one blog post could fuel your content strategy for weeks.
If you’re in a marketing or business development role in a law firm, your job isn’t just to hit publish. Your job is to make sure the firm gets maximum value from expert commentary. And when the subject is paternity leave reform, a topic with clear relevance for HR leaders, in-house counsel, and SMEs, you’re sitting on repurposing gold.
Here’s how to make it work for you…
20 ways to repurpose legal content into high-impact assets
- Break the blog post into targeted FAQs
Use subheadings and internal questions to create new pages for your website where relevant. This can have positive impacts on your search engine optimisation, improving search visibility, dwell time, and zero-click traffic.
Some questions you could consider are:
- What are the new rules on paternity leave in the UK
- Who qualifies for extended paternity leave
- What should employers do to comply with the changes
Include a short summary at the top of each page and link back to the original blog post on your website.
- Build a LinkedIn carousel or explainer
Take the article’s key points and build a six to eight-slide post on a branded social media template. This doesn’t just need to be a single piece of content, either; it’s likely that half your audience won’t see the post the first time around, so you could reshare the post a few weeks later, too.
Make sure to use strong headings like:
- Paternity leave reform: what employers need to know
- Top 3 mistakes HR teams will make in 2025
- Record a short-form video with the fee earner
You could interview the solicitor for a 90-second clip answering some of the key questions. Video content is not everyone’s cup of tea, though, so if you can’t get them on board, you could create a video carousel of the content and record a voiceover instead.
Once you’ve got the video sorted, you can use it in several ways, such as hosting it on YouTube, embedding it in your blog, and sharing it on social media and in newsletters.
- Turn the advice into a downloadable checklist or toolkit
Free downloadable content is a win for you and your potential clients. You can use the blog to create a two-page PDF that employers can use internally, or employees can download for future use. Create a form that requires people to provide their details to access the content, allowing you to follow up at a later date.
Your PDF could include information on:
- A policy updates checklist
- FAQs
- Send a client briefing email
Even if you have already sent out a link to the blog in your newsletter or other email marketing, it doesn’t mean the content can’t be shared via email again. Create an email with the key points and a compelling call to action like:
- Book a paternity policy review
- Join our webinar on family leave law
- Speak to our employment team
- Use stats from the article in social media posts
Another way to repurpose your blog on social media is to pull data points like:
“Only 25% of eligible UK fathers take paternity leave. The 2025 reforms aim to change that.”
You can then link to the full article in the comments or caption to send people to your website.
- Pitch the content to third-party publications
This type of content is the perfect piece for digital PR!
You can adapt the article into an explainer or opinion piece tailored for relevant employment and HR publications, both print and digital.
Research key media outlets, industry blogs, and trade journals where your firm’s perspective could offer practical value.
Make sure to look for gaps in coverage or upcoming editorial themes and pitch your angle as timely expert commentary that positions the firm as a go-to voice on employment law.
Make sure to include a link back to your website, and if the publication fails to include this, send a polite follow-up message with an ask for this to be added if possible.
- Create an email miniseries
Break the article into even more emails for an email mini-series. Each one should focus on a single takeaway with a short CTA.
Example subject lines:
- Day 1:What changed and why it matters
- Day 2:Who qualifies and who doesn’t
- Day 3:Top 3 compliance mistakes
- Day 4:What to update in HR policies
- Day 5:Join our free Q&A
- Post a Q&A video to Instagram or TikTok
Break down the legal update into a three-question social media format with a fee earner answering each one simply. You can link these in an email newsletter, or internal email, too, to increase engagement.
- Run a poll on LinkedIn to boost engagement
Ask your audience a stat-based question, such as
“Do you think more UK dads will take paternity leave under the new rules?”
Follow up in the comments with a link to the full article.
- Turn the advice into a podcast episode
Interview the solicitor or a guest HR lead to discuss what the law means in real-world terms. Use the article as your base script and structure.
- Create an infographic
Create a visual tool helping employers answer:
- Is your employee eligible
- What leave are they entitled to
- What do you need to update
Offer it as a downloadable PDF or interactive web asset, this way you can capture user details too.
The bottom line?
Publishing a good article isn’t enough. Especially in legal marketing. Especially in 2025.
You don’t need more content. You need more from your content.
Every time a lawyer sends you an article, ask one question: how can this live longer, reach further, and support our marketing and BD goals?
The answer is repurposing, thoughtfully.
