iQlink Partner with InterAction+ to Power Smarter CRM Integration for Law Firms

iQlink have recently entered into a strategic partnership with LexisNexis InterAction+, the Top 200 UK legal sector’s most widely used CRM platform.

This collaboration brings together InterAction’s trusted client intelligence with iQlink’s expertise in integration and automation. For law firms, that means easier ways to connect systems, reduce manual work, and unlock the full value of their CRM data.

iQlink have seen first-hand how law firm CRM technology often evolves organically, resulting in disconnected systems, duplicated data, and missed opportunities. This partnership is designed to tackle those challenges directly. Having built dozens of integrations over the years and by making it simpler to connect InterAction with other platforms like marketing systems, finance tools, and client intake solutions, iQlink are helping firms build more efficient and connected operations.

Elite tranch

Instead of relying on expensive, one-off integrations, iQlink use a modern iPaaS (integration platform as a service) approach.  This means we can build reusable, modular integrations that evolve with your needs without starting from scratch each time. With built-in automation and smart workflows, data moves accurately, efficiently, and securely across platforms.

iQlink’s Head of CRM, Helen Pratley comments: “Our knowledge of InterAction and our partnership with LexisNexis provides an integration solution that acts as a bridge between systems, maintaining the unique functionality of each tool. Law firms have under-invested in integrations and still struggle with data silos.  We’re going to be helping firms harness connected technology to drive better outcomes.”

For InterAction+, this marks a shift in how they support integrations, moving beyond in-house development to embrace a more open, collaborative model. By joining forces, we’re responding to the legal sector’s increasing demand for interoperability, automation, and scalable infrastructure.

iQlink commented, finally, that they’re proud to be working alongside LexisNexis to help law firms break down silos and build integrated tech ecosystems that support smarter decisions, better collaboration, and stronger client experiences.

Contact Dave Harris for more details.

Optimising law firm Marketing, BD and CRM technology investments through selection, strategy, integration and implementation.