My Customer Lens: How does your firm compare?

Resource | 14 June 2021

Calling all forward-thinking law firms

How does your voice of the client programme compare to the industry average?
Are you getting as much client feedback as other firms?
Are you trying to differentiate on the same things as everyone else?

Your opportunity to discover how your firm compares

The study looks at:

  • How firms are currently listening to their clients
  • How this approach has changed over the last 2 years
  • How firms will be improving their approach over the next 12 months

Click here to take and share the survey before it closes on June 25th: https://mcl.fyi/Voice-of-Client-Survey

Client listening is evolving

Client needs and expectations are continuing to evolve, as are the ways that law firms deliver their services.

With so much transformation going on, it’s important that firms keep listening to the voice of their clients.

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This survey is not for your clients. It’s for your leadership team to see how they currently approach client listening, and how that compares to the other firms you may be competing with.

Who is the benchmarking study for?

Are you a:

  • Partner
  • Marketing / BD Lead
  • Client Care / Experience Lead

Then this benchmarking survey is for you. The survey is open now and early responses have come mainly from Managing Partners and Marketing/BD leads at international, national and regional firms.

This study will help you discover how your firm’s approach compares to your peers across the industry.

Is your client listening ahead of the curve? Do your peers in other firms face the same challenges? This survey will give you the answer.

How does the study work?

  • Complete the survey here: https://mcl.fyi/Voice-of-Client-Survey and share the survey with your colleagues, to provide a more rounded view across your firm.
  • MyCustomerLens will analyse the results once the survey closes on 25 June.
  • The overall report will be sent to all respondents on 30 June. All results will be presented in aggregate.

Please note: responses WILL NOT be attributed to individual people or the firms they work for.

In addition, each firm that provides 3 or more responses, will receive a personalised report comparing their aggregate responses against the overall findings.

How does your firm compare?

How does your voice of the client programme compare to the industry average?

Find out today – https://mcl.fyi/Voice-of-Client-Survey

If you have any questions about this study, you can contact CEO Paul Roberts: paul@mycustomerlens.com 07900 480973

What is MyCustomerLens?

MyCustomerLens is a real-time feedback aggregation platform. To learn more about how it can instantly connect and summarise all your client-related feedback, click here.