When design meets data: the secret to more effective email marketing with Epigram
Email remains one of the most powerful ways for law firms to connect with clients, but not all emails are created equal. The difference between one that lands and one that’s ignored often comes down to a mix of smart design and smart data.
Design that works harder
Strong design isn’t just about how an email looks, it’s about how it works. In the legal sector, clarity and trust are everything. A well-designed email guides the reader effortlessly through the content, helping them quickly find what matters most and what to do next.
A few simple principles can make a huge difference:
- Hierarchy: break content into clear sections so it’s easy to scan on mobile or desktop.
- Tone and visuals: use your brand colours, fonts and imagery consistently to build confidence and familiarity.
- Accessibility: design with everyone in mind by ensuring legible text, good colour contrast, and descriptive links.
Using data to design smarter
Design and data go hand in hand. Analytics reveal what’s working (and what’s not) so every send becomes a chance to improve. Tools like Mailchimp make it easy to test subject lines, layouts or calls to action. Combine those insights with smart design and your next campaign won’t just look better, it’ll perform better too.
We often see firms relying on static templates without taking advantage of the data sitting right in front of them. Small design tweaks, like simplifying a layout or moving a button, can make a big difference to engagement.
The sweet spot
The magic happens where design meets data. Blending creativity with insight helps law firms craft campaigns that look great, feel on-brand and genuinely drive engagement. That’s exactly where Epigram comes in.
We’re the creative agency trusted by some of the world’s leading law firms, known for combining deep sector knowledge with standout design and smart thinking. We help marketing teams bring together brand consistency, digital creativity and user-friendly tech to make every email count.
Ready to make your emails work harder?
At Epigram, we help law firms communicate with clarity, confidence and impact. Whether you’re rolling out a new brand, redesigning templates or looking to boost engagement, we’ll make sure your emails look brilliant and deliver results.
Get in touch to see why the top legal brands trust Epigram to make their communications smarter.
