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Law firms are all too aware of the strain that crucial but unbillable tasks such as marketing, time management and pitch development have on revenue loss.
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In September 2019, Advanced carried out its forth independent Annual Trends Survey, with over 1,000 UK business professionals having their say on key topics affecting British businesses.
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In a recent report, market researcher Forrester predicted that 2019 would be the year digital transformation is put into action, addressing issues around improving customer experience and focusing on a client-driven model that builds on a foundation of artificial intelligence (AI) to automate repetitive processes
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Last week’s blog, on the importance of Data Governance, looked at how and why law firms use data. We stressed how essential it is to have a Data Governance plan, not only for safeguarding the data you collect, but also to use it to improve the business of law.
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Often, when you think of the role of a paralegal, things like drafting documents, scheduling meetings, and taking notes come to mind.
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Everyone can write, right? And you know all about the law because you work at a law firm. So, it should be pretty straightforward to sit down and write some content for your firm’s website, shouldn’t it?
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Data Governance has had something of a resurgence in public consciousness in recent years. Horror stories of Amazon and Google using humans (rather than the more impersonal AI) to listen to your conversations to optimise performance have taken over the media.
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The Prime Minister’s advisor Dominic Cummings has demonstrated an astute use of IT and social media to help win the government’s political arguments. So, when he speaks on matters of IT security at the heart of the new government, it’s probably wise for us all to take note.
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Cross-selling pervades most industries. From Zara attempting to push the latest homewares on you, to Apple foisting another wearable on the market. However, within the legal industry, cross-selling is relatively unsuccessful.
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For those who are closely involved in the organic search engine marketing industry, it has become obvious that over the past few years Google has been rapidly accelerating the pace at which it releases major updates to its search algorithm. For the first time ever, Google has even began pre-emptively warning of and even naming a major update, which has traditionally been the responsibility of the wider SEO community at large.
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Operational excellence. Attendees of this year’s legal(tech) conference circuit will be no stranger to the term. It has become the new holy grail of both in-house counsel and their law firm counterparts. Put simply, it is the desire to get work done faster, smarter and more efficiently.
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The previously cautious legal sector are now the ones who are creating a demand for SaaS products as they migrate from their core legacy systems to reap the benefits of cloud-based solutions.
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John Espley, LEAP UK CEO, gives a snapshot of what you should be looking for from legal software to maximise your practice’s productivity in 2020 and beyond.
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Effective communication with colleagues is a valuable skillset to develop, and while it will not produce a utopic family law firm, it enables us to better relate to our clients, both internally and externally, by helping to build valuable relationships that will support us in reaching our professional and personal goals.
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By Mike Hamilton, director of marketing at Exterro
